A Unified Design Ecosystem
That will solve your problems.
Defining the Essence Before the Design
We create cohesive visual systems that act as your brand’s personality across every medium. From your website and social media accounts to packaging and printed promotional materials.
Interfaces Built with Absolute Logic
Take your brand identity and give it a brain. We ensure the digital experience is as intuitive and accessible as it is beautiful, focusing on long-term user retention.
Breaking the Template with Custom Art
Replace generic stock assets with handcrafted visual storytelling. This is where your brand becomes truly “un-copyable” in both digital and physical spaces.
OUR SERVICES
Before a single line is drawn, we define who you are. This is the “soul” of the project.
- Brand Voice. Ensuring the personality is consistent across all touchpoints.
- Logo & Visual Systems. Creating a unique and human visual language.
- Art Direction. Establishing the “vibe” and aesthetic guardrails.
I take that brand identity and give it a brain. I ensure the experience is as intuitive and accessible as it is beautiful.
- Information Architecture. Organizing content so it’s easy to find and digest.
- User Research & Journeys. Mapping out how people move through the product.
- Wireframing & Prototyping. Building the architectural blueprint for the interface.
This is where the product comes to life. I use my background in illustration to break the “template” look of modern software.
- Design Systems. Building a library of components (buttons, icons, cards) that allow for easy scaling.
- Interface Design. Creating polished, accessible, and responsive screens.
- Bespoke Illustration. Creating custom art that explains complex features and delights users.
- Packaging & Print: Translating your digital soul into high-end physical products and tactile experiences.
Latest Projects
Brand Identity
Logos, color palettes, and typography that signal quality that lasts.
User Journeys & Flows
Mapping frictionless paths that lead users toward conversion.
Website Design
Organizing complex data into a clear, digestible hierarchy.
From Abandonment to Action: A Mobile-First NGO Redesign
How Strategic UX Logic transformed a fragmented donation flow into a trustworthy, high-conversion experience.
SEO/BirdLife’s individual funding accounted for less than 3% of their budget. A confusing, non-responsive donation process was causing massive “on-the-go” donor drop-off.
I conducted in-depth interviews across Spain to identify the friction. We replaced data-intensive forms with “one-tap” express payments and simplified the Information Architecture to favor mobile micro-donations.
By integrating high-contrast visual hierarchies and clear impact-signaling, we turned a “cold” transaction into an emotional connection, ensuring users felt the weight of their contribution.
The Outcome
Metric: Significantly reduced abandonment rates via Express Checkout integration.
Accessibility: Achieved AAA contrast standards for universal donor inclusivity.
Strategy: Shifted the focus from “Generic NGO” to a Trust-Led Digital Identity.
Everything starts with a chat
I am currently opening two slots for “Soul + Logic” transformations. Let’s see if your product is a fit.